The main theme of the campaign is ‘where colour comes alive,’ highlighting the host of creative, vibrant and eye-catching signage and print solutions.

The event will be held in Feria de Madrid and is expected to attract over 600 exhibitors.

The event, which last took place in the Spanish city in 2002, will host a whole spectrum of digital, wide-format, screen and textile printing innovations.

Attendees will also have the opportunity to visit its co-located exhibitions: European Sign Expo 2020 and Sportswear Pro 2020.

European Sign Expo will give visitors the chance to look beyond print and explore channel lettering, engraving and etching, LED and neon signage, as well as digital signage.

Neil Felton, chief executive officer of FESPA says: “Where Colour Comes Alive is a powerful theme that expresses the boundless opportunities within our industry.

“Colour has multiple connotations – it refers to media, inks, finishing, colour management, as well as the vivid end-products being created using print. I’m confident it will resonate with the whole spectrum of our visitors and exhibitors, whether their focus is on graphics, signage, décor or textile.”

Sportswear Pro 2020 will be launching for the first time alongside FESPA Global and is solely dedicated to exhibiting sportswear manufacturing and solutions for design, production and garment decoration.

Felton concludes: “The annual flagship FESPA Global Print Expo continues to be the key destination for speciality print and signage professionals looking for the tools and inspiration to enhance their output and grow their business.

"In the coming months, we look forward to seeing what our exhibitors plan to launch at the show. It’s always invigorating to see the rich potential and colourful possibilities that these open up to our global print community.”

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