The partnership will see Philips become the official display supplier for the rugby club, and together with IVC Technologies, the firm has installed a range of digital signage and professional TVs throughout the Twickenham Stoop stadium.

One of the founding members of the Rugby Football Union, Harlequins will benefit from five videowalls and a selection of large-format screens in its bar and lounge areas.

Each of the club’s boxes now features a “cutting-edge” MediaSuite 4K UHD TV, and its reception areas, media suite, changing rooms and physio rooms all feature new displays.

Martin Ware, UK sales director at Philips Professional Display Solutions says: “This is an exciting partnership for us at Philips Professional Display Solutions, allowing us to deliver the power of our solutions to bring a new strength to the Twickenham Stoop stadium.

“The Harlequins stadium offers us the opportunity to showcase the breadth and depth of the Philips Signage and Pro TV line up, with a club that has real synergy with our own brand values and the passion we have both had, for well over a century, for innovating in our fields and making a difference that extends into the future.”

Alex Goldschmidt, Harlequins commercial director, adds: “The delivery of an outstanding matchday remains at the forefront of our minds and the new range of high-definition screens will integrate state-of-the-art technology into our already iconic home, enhancing the experience for all who come to the Stoop.”

If you have any news, please email carys@linkpublishing.co.uk or join in with the conversation on Twitter and LinkedIn.