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Beauty pop-up has a face-lift

With over a million square feet of selling space and 330 different departments, Harrods is the largest department store in Europe.

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The Chantecaille pop-up store was brought to life by Kendu and its solutions

Famous for its hoard of designer brands and lavish features, visitors to the department store can go to Harrods Bank and buy branded gold bars, as well as have their shoes repaired at the brand’s own in-house cobbler.

The luxury beauty hall is a popular stop for many and is currently undergoing a revamp. Whilst the hall is receiving its face-lift, retail solutions specialist Kendu provided high-end beauty brand Chantecaille with a range of solutions for its very own pop-up space in another area of the store.

The brief required Kendu to come up with a solution that would not distract customers from the beauty brand’s luxury products, whilst incorporating its “obsession” with nature and its selection of pure ingredients.

The solution came in the form of four large-scale lightboxes which fit exactly into the space of the pop-up stand. The boxed featured printed textiles adorned with floral imagery, in line with the brand’s nature ethos.

Chantecaille have managed to create a beautiful, well-lit space with their key new products highlighted to catch the eye of passers-by

The team at Kendu worked quickly and efficiently once the beauty hall closed for refurbishment to ensure the installation of the pop-up store was ready for the next day.

In a press release, the firm states: “Chantecaille have managed to create a beautiful, well-lit space with their key new products highlighted to catch the eye of passers-by.

“Kendu has over 18 years of experience collaborating with some of the world’s biggest beauty brands – Make Up For Ever, L’Occitane, Sephora, Bloomingdale’s – making us experts in the beauty sector.”

If you have any news, please email carys@linkpublishing.co.uk or join in with the conversation on Twitter and LinkedIn.


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