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Monster investment in the textile market

Unable to ignore the “growing demand for soft signage and fabric prints”, UK print firm Hollywood Monster has purchased its 11th EFI VUTEk printer from CMYUK.

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Matt Jephcott, operations director at Hollywood Monster

The latest installation of the EFI VUTEk FabriVU 340i represents a total investment of almost £5m and confirms the company’s self-proclaimed “growth in appetite” for digital textile printing.

The FabriVU 340i is a 3.4m-wide four colour CMYK dye-sublimation printer offering direct-to-textile or transfer paper.

Mat Jephcott, operations director at Hollywood Monster, comments: “The FabriVU 340i is not just another printer, but a specialist machine for this type of print. One of the things that we particularly liked was the output quality of the FabriVU to the PONGS range of textile materials, which is very impressive.”

Commenting on the flexible nature of dye-sublimation inks and the fact that they don’t crack when the material they are adhered to is folded, Jephcott adds: “Previously we would roll every print around a core and wrap extensively to protect the print.

If you think about national retail campaigns where we send graphics to hundreds of individual stores around the country then this can bring huge savings to the company and our clients

“But the dye-sublimation process allows us to fold and bag prints, greatly reducing our time and resources. It means we can significantly reduce delivery charges as packages will be much smaller and lighter.

“If you think about national retail campaigns where we send graphics to hundreds of individual stores around the country then this can bring huge savings to the company and our clients. This will also benefit clients taking their graphics abroad.”

According to Jephcott, the firm expects to grow by 15% this financial year and having already experienced results from the new printer, hopes this to grow to 20% by the end of 2020.

If you have any news, please email carys@linkpublishing.co.uk or join in with the conversation on Twitter and LinkedIn. 


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