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Delta Group unveils new identity

Visual communications specialist Delta Group has launched a new brand identity and established three new internal departments in an effort to better showcase its service offering to the industry.

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Delta Group is now split into three internal departments: creative, display and technology

Delta says its new brand aligns its strengths as an end-to-end communications provider, “combining insight, creativity, production, execution and optimisation” to provide clients with a range of visual communications with global technology systems to support.

The firm says the rebrand also communicates a brand promise of committing to service excellence in-store, outdoor and online.

This fresh brand will be supported by Delta amalgamating its services into three clearly defined divisions: creative, display and technology.   

Jason Hammond, chief executive of Delta Group, comments: “By highlighting our services in this clear way, we hope to give credit and visibility to all our talented teams while also aligning with the future needs of clients in a rapidly changing and highly competitive retail landscape.

“Clients told us they needed help to simplify the dizzying process of international campaign management so we listened and decided to invest to help future-proof our business for our employees as well as our clients.”

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