The firm decided to “softly introduce” a new colour scheme at the SGIA Expo in October and has moved to fully transform all its branding to a purple colour, which it says helps define it from other companies in the industry which use red, the colour SAi previously adopted.

“Our dedication to lead through innovation and exceptional service has resulted in passing many milestones,” explains SAi marketing director Michelle Johnson. “We are the number one software supplier to the sign industry, and now also sell far more RIPs to the print industry than any other company. Our transition to purple symbolises this continued commitment to blaze the trail for the future of design, print and CNC machining.

Our transition to purple symbolises this continued commitment to blaze the trail for the future of design, print and CNC machining”

“In addition, red is an increasingly prevalent colour among many companies within our industry. Living by our ethos to help customers stand out from the crowd, we wanted to also ensure that SAi as a company effectively differentiates itself within the industry,” she concludes.

SAi, based in Utah, has more than 100,000 customers across 50 countries to which it provides its sign-making, digital printing and CNC software solutions.

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