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Multimillion-pound deal largest for small firm

Digital print, signage and production specialist DIS have secured a contract with Virgin Active.

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David Purcell and Mark Bradley of West Midlands firm DIS

The Wolverhampton-based firm has secured its biggest contract ever with Virgin Active to provide graphics and signage for all of the firm’s gyms and health clubs across the UK. DIS employs 18 people at its studio and print production facility and hopes the new deal will double its current turnover from £2.5m to £5m by 2021.

“This is a milestone moment for DIS and reinforces our reputation for providing print and branding solutions for some of the biggest brands across the world,” says Mark Bradley, who founded the business in 1997.

“We were invited to take part in a comprehensive tender against competitors five times our size, but Virgin Active was impressed with our track record, our creativity, quality and ability to handle everything from initial design and fulfilment, through to installation by our own in-house team. The contract will encompass 46 gyms and health clubs, from its landmark location in Mayfair to sites in the Midlands, the North and Scotland.”

It often surprises people that a small business in Wolverhampton is responsible for some of the striking displays you see at major fashion shows, retail spaces and sporting events

DIS is tasked with printing and installing brand new external and internal imagery, lighting and digital displays at Virgin Active sites across the country. The firm, which offers graphic and signage solutions for brands across the fashion, leisure and retail sectors, is hiring four new members of staff to support the work created by this new contract.

David Purcell, sales director at DIS says: “It often surprises people that a small business in Wolverhampton is responsible for some of the striking displays you see at major fashion shows, retail spaces and sporting events.

“Increasingly, we are working with clients at the concept stage, providing ideas and creativity around materials, new printing techniques, lighting and digital display solutions – using our wide range of skills to bring the concept to life.”

Do you have a view on this story? Email me at summer@linkpublishing.co.uk or reach out Twitter to have your say.


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