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UK’s first Signarama Light opens

Signarama has opened the UK’s first Signarama Light showroom in Salford after launching the concept in 2017, which opens up the industry to a wider audience, especially younger generations.

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Signarama Salford has become the UK’s first centre to follow the Light model designed to encourage new people into business ownership at lower costs

This is because the Signarama Light model means the centre is fitted out like other Signarama centres, but without any production equipment. This makes the building footprint smaller, attracting lower rental and business rates.

Signage and graphics production is then outsourced to national and local suppliers, including existing Signarama franchisees.

This cost-effective method is designed to offer a more affordable entry route into the sign industry and is a great opportunity for young people to get their foot in the door.

“We are thrilled to have officially opened the doors of our Signarama Light,” says the new operator, Keddy Banda, adding: “The opportunity to expand our business through the Light model was too good to miss. You get all the benefits of the franchise in terms of training and support but on a low-investment, high ROI basis. It’s win-win for us.”

It opens up the industry to a much wider audience, including younger generations keen to get into business ownership but previously priced out of the market 

Franchisees can choose to upgrade to full production facilities as they grow or open a network of Light showrooms that can feed a central production centre, which is what Signarama Salford plan on doing.

Banda explains: “Our main Signarama showroom in Preston handles all production in-house. We have a fantastic team there and together, we’re focused on building an empire of Light showrooms in nearby territories with Preston being the hub.

“I think the flexibility of the model now is going to be really appealing to people because of how many different ways you can grow and expand as a business.”

Aliyyah-Begum Nasser, Signarama’s UK managing director, adds: “We’re very excited for the Signarama Salford team, it’s just the beginning of a new era in Signarama’s UK history. The Light model is really grabbing the attention of aspiring business owners as well as those already in the sector.

“It opens up the industry to a much wider audience, including younger generations keen to get into business ownership but previously priced out of the market.” 

If you have an interesting story or a view on this news, then please e-mail news@signlink.co.uk

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