The graphic arts materials manufacturer has grown very strongly in recent years and it claims it is “now selling more of its products to more customers than at any time since the company’s founding”.

With more product introductions planned and further strategic initiatives to pursue, Metamark has revealed it is not only strengthening its Woking-based senior team, but has also completed the first stage of very significant investment in its online presence and reach.

The first of several new senior appointments filled sees Claire Clark joining the company as its marketing manager, who comments on the new role: “I feel very fortunate to join the Metamark team. With their inspiring core beliefs in many aspects of the business, and their impressive range of products it is clear to understand the reputation they have in the industry. I look forward to working on growing the Metamark presence further.”
 

Looking at the manufacturers new website, what stands centre stage to greet you is colourful and lively customer content—lots of it. This ever-changing and magazine-like window-on-the world is a reflection of all the creative things that great companies are doing, or could be doing, with Metamark materials.

Metamark’s chief executive officer, Paul French, explains the market forces and motivation for the company’s strategic move: “We want to tell the world what our customers are capable of making, and making happen, using Metamark materials and today’s print and production technologies.

“It’s my hope that by getting the staggering creative potential that’s latent in the sign and allied industry in front of as many influential creatives, specifiers and brands as we can, that the market will develop and grow.

“If a hundred creatives see something innovative that one of our customers has done, maybe the idea will travel and its application spread. Someone somewhere did the first wrap—now look at the market. Someone bright put printed graphics on walls first—now décor is running away. Metamark benefits and our customers will benefit too.”

Metamark’s French explains its going to make featuring in the content and application centre something that is available to all of its customers in the same way as it does with its popular Material Matters newsletter.

French adds: “If you’ve done something you judge notable with Metamark materials, or if Metamark discovers that you have via your own promotion and social output, then your news and creative capability will be a candidate for inclusion and promotion.”

Much of what the new site offers is very obviously the result of a lot of thinking, trying, and thinking again. A good example is the process that is wrapped up on the site if you want to become a Metamark customer. It’s headed ‘Got a Minute’, and that is about as long as it takes to go through the process of opening an account.

French concludes, revealing further what its strategic direction will be as it seeks to win new market share and stimulate growth in this market: “There’s lots happening at Metamark these day. We’ve successfully completed an MBO, we’ve grown since at an impressive rate and we’ve filled key roles in our management team. Our product are very highly rated by our customers and we have a lot of eyes upon us.

“We felt that it was time, in view of all that’s happened and all that we plan, to have ‘premises’ online with a lot more elbow room than the site we’ve retired. We will need it. Metamark is not changing, but it’s becoming more. We’ll never lose sight of what’s important to our customers but these days we’re talking to more of them, here, and in other countries around the world. Metamark is well regarded and a bigger audience than ever want to talk to us. The new site is a great way to welcome them, and to give us the scope for dealing with the much bigger future that’s in our sights.”

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