Durst: scaling the software mountain
Durst recently launched its latest machine, the P5, at its Lienz factory, which is beautifully situated in the mountains of Austria. The family-owned company has been honest and open about the P5 and is hopeful that it will be a big step up for the manufacturer.
Friday, 16 Feb 2018 11:13 GMT
The launch of the P5 celebrated Durst’s latest machine, which is just the first in a line of printers, and also incorporates the manufacturer’s first software packages
Coinciding with the launch of the P5, the manufacturer concentrated on its new software. Durst has created their own software to accompany the P5 family of large-format printers, as they felt it was the missing piece of the puzzle. When engineering the machines, Durst insisted that five key criteria should evolve around print quality, productivity, workflow, versatility, and reliability.
A notable engineering aspect is that the droplet sizes have been reduced by 50 percent, and the labs at the Durst factory in Lienz have powerful technology to monitor the actions of the droplets of ink, to create the best quality for the P5. Durst set the P10 as the benchmark in terms of performance. A further step that Durst has taken is to introduce software. During a presentation at the launch, Durst admitted: “One thing missing in the story was the software that was surrounding it [Durst].”
With P5, Durst introduces a new completely integrated platform of printers that also includes new software that we developed and different technical services that we did not have previously”
Barbara Shulz, executive vice president global sales at Durst, has said, very honestly, that the performance of the P5 will be judged on sales, and the success is unknown until those figures come through. On the software front, Shulz explains: “With P5, Durst introduces a new completely integrated platform of printers that also includes new software that we developed and different technical services that we did not have previously. That was actually quite a big step for us, we invested a lot in the resources over the last two years, in starting to develop Durst’s own software.
“This is a suite of applications that will start with the new Durst workflow, we have Durst analytics that will help with pre-emptive service and maintenance operations and then we will take it further on to productivity software.”
Shulz adds: “Our aim with the printers and with the software, it doesn’t change, and it is to provide leading edge technology in this field.”
The Durst factory is based in Lienz in Austria, two hours away from its other site in Brixen, Italy
From a British perspective, Peter Bray, managing director of Durst UK and Ireland, is positive about sales. Bray also travelled to Lienz with customers and says: “Sales cycles are underway. We’ve had a very enthusiastic response from UK customers, some who have already visited for demonstrations in Lienz.
“Their reaction is extremely positive. Not only do they see this as a genuine gamechanger, but introducing the Durst-own software really takes the technology and the company’s reputation on to yet another level. When companies visit Lienz or the head office less than two hours away in Brixen, northern Italy, they really engage with the Durst ethos.”
Bray concludes: “It’s a special company producing and developing fantastic products and software, of which the P5 is the latest example. We’re confident in the UK and Ireland, as indeed across the world, of considerable success sales.”
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