Based near Cambridge, Mr.Cricket offers services to personalise sportswear for clubs and uniforms for the local school. Merrick Fuller, who owns the store, noticed a rise in the demand for personalised items, and decided to invest with Roland DG.

Fuller explains that the cost of outsourcing the printing became much more expensive each year because of the rise in demand. He comments: “Whilst we supplied the kit ourselves, we had to outsource the personalised print services and as the business boomed, we found it increasingly expensive. We also had less control over the quality of the finished products and the turnaround times of orders, so we looked to bring the printing in-house.”

With our Roland Printer, we’ve more opportunity for growth as we are able to offer more services; everything is now under our control and we can confidently meet customers’ needs quickly, whilst guaranteeing the quality of the end-product”

Roland DG official dealer, Graityp supplied Fuller with a the new Truevis SG-300 printer/cutter, after offering advice on the best product to choose. Not only has the new installation allowed Fuller and his staff to keep up with the demand for personalised clothing, but the store has now been able to diversify into other areas – such as printing for cricket stumps and creating signage for weddings.

“We mainly use our Roland machine for printing names, numbers, club badges and logos to personalise sports and school wear, and we’ve seen a big uptake on that part of the business,” continues Fuller, “However, we’ve also recently created a cricket scoreboard-style wedding table plan, and printed sponsor-branded wrap-arounds for cricket stumps.

“With our Roland Printer, we’ve more opportunity for growth as we are able to offer more services; everything is now under our control and we can confidently meet customers’ needs quickly, whilst guaranteeing the quality of the end-product.”

Owner Merrick Fuller with the new Roland DG printer, which was supplied by official dealer, Grafityp

As the owner of a sports store, Fuller explains that he has little experience with printing, so was thankful for Grafityp’s original help, and has also received training to use his new machine.

He says: “I also went on a Roland DG training course last month, the Intermediate Digital Print Course, which was incredibly useful for us as it’s our first experience using this type of printer. We’ll definitely look at attending further courses at the Roland DG Academy as our confidence grows.”

On the new side of the business, Fuller concludes: “These new sites have been established thanks to the natural growth of our customer base and their expanding requirements. The additional services that the Roland DG Truevis SG-300 printer/cutter has enabled us to offer has been a key part of this success.”

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