New media partnership announced
Around 18 million people a fortnight will continue to see advertising promotions on the Amscreen network of out-of-home screens following a renewal of a deal with Clear Channel.
Friday, 13 Jan 2017 12:13 GMT
The screens project adverts and promotions in retail outlets and forecourts
The media partnership is now set for a further three years providing Clear Channel UK with exclusive rights to selling advertising on more than 2,700 digital sites.
With a variety of locations in forecourt and convenience store locations operated by Tesco, BP, Shell, and Esso, as well as other independent retailers, it means the adverts are hard to miss.
This strengthens our national digital reach”
Chris Pelekanou of Clear Channel comments: “We’re delighted to be continuing our partnerships with Amscreen – this vast national network is an excellent addition to our market-leading retail proposition which includes digital screens at Sainsbury’s and Asda stores nationwide and our all-digital malls portfolio.
"This strengthens our national digital reach.”
Simon Sugar, Amscreen’s chief executive officer, adds: “Clear Channel has brought this network into their broader business offering the exceptional insight, talent and resource that comes with this market leading out-of-home company, working with an established media partner, it allows Amscreen to focus on its core of delivering 1st class, end to end digital signage products and services.”
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