The firm already offers its own banner printing service and has identified various factors that contribute to the production of an effective banner.

Aura Print urges customers to keep their banner as simple and not overcrowd it with lots of information, while at the same time using only one or two fonts. In addition, the headline should be short and bold, while designers should not be afraid of white space and fill it for the sake of it.

The firm also noted that designers should incorporate a call to action near a company’s logo on the banner to highlight the message it is trying to convey, while customers are also urged to use contrasting colours to help make any message pop.

In addition, Aura Print believes customers should go as large as they can with their banner—in terms of both cost and space. This will help their banner attract the maximum amount of attention.

Aura also noted the importance of abiding by the five standard conditions included in the Town and Country Planning (Control of Advertisements) Regulations 2007.

These include the advertisement being kept clean and tidy, placing it in a safe position, and ensuring that it does not hinder the interpretation of official transport signs. In addition, the owner of the advertisement should seek the permission from the land owner on the site where it is displayed and be prepared to carefully remove it if the planning authority requires it.

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