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Life on Mars with Ocean Outdoor

Out-of-home specialist Ocean Outdoor joined forces with Landsec and NASA on a special initiative to celebrate the landing of the Perseverance rover on Mars.

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The broadcast was produced by Ocean Labs with supporting artwork created in-house by Ocean’s design studio

In a UK-first, live coverage of the landing was broadcast on Landsec’s Piccadilly Circus screen in London, first within the patchwork of commercial advertisers, before taking over the whole screen for the final descent.

The screen then switched to the first still images from Mars as the Perseverance rover began to explore the Jezero Crater, an ancient lake that existed 3.6bn years ago.

The rover is now in the process of looking for signs of ancient life and will collect samples that will be returned to Earth.

The landing completed a journey that began last July, when the rover launched from Cape Canaveral in Florida.

Large-format digital-out-of-home is a world class platform for sharing moments of international importance and achievement

Catherine Morgan, director of Ocean Labs, says: “Large-format digital-out-of-home is a world class platform for sharing moments of international importance and achievement.

“A live broadcast on this scale has never been achieved on the Piccadilly Lights until now. Our collaboration with NASA and Landsec showcases to superb effect how brands can use the new live streaming feature in the patchwork as well as the full screen.”

Landsec commercial media director Derek Manns adds: “This international mission is of worldwide interest and yet another milestone in space exploration.

“We were happy to join NASA to share this historic moment on the Piccadilly Lights and hopefully find an answer to the fundamental question - is there life on Mars?”

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