London Advertising’s previous B2B advertising campaign with Ocean Outdoor’s saw it feature on the provider’s super premium digital screens across the capital, with brand awareness up 50% and web visits up 2,735%.

The agency, which also took on five new clients as a result of the collaboration, will now work together on a new set of adverts that will run on select Ocean Outdoor sites during November and December.

“We are big fans of outdoor for building brand awareness and even bigger fans of Ocean’s digital sites,” London Advertising chief executive Michael Moszynski says.

“We only advertised for one month and the results exceeded our every hope, so it only goes to show that great outdoor sites combined with great creative delivers a powerful punch.”

Tim Bleakley, chief executive of Ocean Outdoor, adds: “We use every opportunity to showcase the benefits of our premium out of home assets in building brand power.

“That fact that London Advertising’s B2B awareness campaign performed so well is a great case study, and we are pleased to be able to share the results in this way.”

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