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Hot meals to hot wheels

Two vehicle wrapping experts came together at a live wrap show to transform the van of a local charity organisation.

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The Big Umbrella Foundation’s van received a new look during a charity wrap event

Based in the United States, The Wrap Institute (TWI), is an educational wrap community in which members can gain access to educational videos and industry resources.

When Justin Pate of The Wrap Institute found himself in Melbourne for the first stop on his advanced wrapping workshops tour, he and wrap installers from Australian vinyl wrapping firm, Exotic Graphics combined their skills to help an organisation in need.

Australia-based, The Big Umbrella Foundation, is a non-government organisation which is 100% run by volunteers and works to help those affected by human rights abuses, exploitation, forced labour and homelessness.

The organisation’s van, which has allowed more than 22,000 volunteers over the last eight years to deliver hot meals to Melbourne’s homeless, was in need of a revamp.  

This will make a difference to being noticed and getting more volunteers and supporters on board

The design for the new look was created specially by Nick Caminiti of Exotic Graphics. Caminiti is two-time Avery Dennison ‘King of the Wrap World’ and provided his own workshop in Carrums Down for the live wrap session.

To complete the installation, which took six hours, the team used MPI 1105 Easy Apply RS Supercast Digital film, the DOL 1480Z Gloss Film, and the newly launched V-4000 Premium Reflective Film – all of which are films by Avery Dennison, which sponsored the charity wrap event along with Exotic Graphics.

As well as receiving a brand-new look for its van, which now acts as a mobile marketing tool, featuring the organisations’ logo and contact details, The Big Umbrella received $520 (£ of cash donations made by Avery Dennison and event attendees.

Speaking to The Wrap Institute, Lucy Alasso, a volunteer at The Big Umbrella Foundation, says: “This will make a difference to being noticed and getting more volunteers and supporters on board. We can’t thank Avery Dennison enough for this opportunity and for introducing us to the amazing Justin Pate and talented guys at Exotic Graphix along with Graphic Art Mart’s support.”

If you have any news, please email carys@linkpublishing.co.uk or join in with the conversation on Twitter and LinkedIn.


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