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Women and books: ‘The Floozie in the Jacuzzi’

A giant sculpture of a women reading a book known as ‘Floozie in the Jacuzzi’ appeared in Victoria Square, Birmingham as part of a city-wide campaign.

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‘Floozie in the Jacuzzi’ sat outside Birmingham’s council house for seven days in March

The Floozie in the Jacuzzi sat proudly in front of Birmingham’s historic Council House for seven days in March to mark the centenaries of the first women getting the vote and the First World War ending.

Part of the sculpture was a giant replica of Once Upon A Time in Birmingham: Women Who Dared To Dream, and was commissioned by Birmingham City Council to commemorate International Women’s Day and World Book Day.

Bringing the project to life, Signs Express Birmingham worked to a tight schedule to produce the book which measures more than 3m sq.

...it was very rewarding for all of us to see the giant book come to life

Creating the sculpture involved a complex, angled, fabricated steel cantilever framework over-clad with folder and powder-coated aluminium casings to replicate the cover and pages.

The design of the internal pages was replicated using digitally printed vinyl and computer-aided design (CAD) cut vinyl was applied to the outer cover, including chrome gold-effect text.

“The team at Signs Express Birmingham are extremely proud to have worked on this project,” says Joe Smith, owner of the franchise. “The timescale could have proved challenging, but it was very rewarding for all of us to see the giant book come to life in time to celebrate International Women’s Day with the city.”

The giant book replicates the publication created as part of the Birmingham Remembers city-wide campaign

Once Upon A Time in Birmingham: Women Who Dared To Dream published by The Emma Press and written by Louise Palfreyman, was created as part of the city council’s ‘Birmingham Remembers’ campaign.

In order to inspire the next generation of “achievers, leaders and trailblazers,” Birmingham City Council took to social media to crowdsource public nominations of inspiring women to profile.

The concept for the giant book being read by ‘The Floozie’ came from Birmingham communications consultancy Liquid, who played a key role in the development, design work and marketing of the original book.

If you have any news, please email carys@linkpublishing.co.uk or join in with the conversation on Twitter and LinkedIn.


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