Aquaman project completed in record time
A project promoting the latest superhero blockbuster Aquaman in Canada was turned around in just a few days, using Drytac ReTac.
Thursday, 10 Jan 2019 16:29 GMT
Drytac ReTac Smooth 150 has been used for an Aquaman project in a Canadian shopping centre
Large-format print branding firm, Global Printing Enterprises, was tasked with the job of bringing the project to life.
Aquaman is a fantasy/science superhero movie based on the DC Comics character of the same name and distributed by Warner Bros. It has recently been released in cinemas globally.
The Aquaman project was scheduled through Rooftop Agency on behalf of Warner Bros Canada, with installation services provided by Sekanskin Media.
Global Printing Enterprises created the 250ft movie poster hoarding in five days from the site visit, to receiving files and creating colour proofs, to the print set-up and printing, to cutting down the panels, labelling, and packaging, to an overnight installation.
The biggest challenge was coordinating the project with the tight deadline. Projects like these should take two weeks to come together. We impressed ourselves in achieving this print and install in just five days. Drytac offers great products that are competitively priced and perform as advertised”
Drytac ReTac Smooth 150 is a 6-mil white polymeric printable PVC film coated with ultra-removable adhesive technology to allow easy installation, repositioning and removal.
To produce the artwork, a HP 3000 Latex printer running two rolls of Drytac Retac Smooth 150 concurrently was used.
Carlo Toscano, president at Global Printing Enterprises, says that the time frame in which the project was erected was the biggest obstacle. She explains: “The biggest challenge was coordinating the project with the tight deadline. Projects like these should take two weeks to come together.
“We impressed ourselves in achieving this print and install in just five days. Drytac offers great products that are competitively priced and perform as advertised.”
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