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Asda makes smart move with Fastrak

Fastrak has rolled out its collaboration with Amelia Knight and a point-of-sale unit for a new range of George cosmetics at 264 Asda stores around the UK.

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The collaboration started back in January 2017 where initial CAD concepts were developed

Amelia Knight developed the new products for Asda’s in-house George division and teamed up with Fastrak for the recent launch. 

Fastrak came up with a solution that brings together plastic fabrications and metalwork into a display that drove a message using lighting to draw in the customer and display product in the most effective way.

John Barrett, managing director at Fastrak, says: “They allowed us to start the project with a blank canvas where we were challenged to design and build a solution that would not just catch the eye in a busy marketplace, but give the user a seamless shopping journey and position the range as a premium product to engage Asda’s shoppers to browse and buy.”

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