Signbox succeeds for Hellenic banking
Greece may not be known for its economic stability these days, but when ones of its largest financial institutions, Alpha Bank, moved premises, it wanted to create a space that represented its identity, ethos, and Greek heritage.
Thursday, 09 Nov 2017 12:09 GMT
Alpha Bank wanted its new premises in King William Street, the City of London, to represent the company’s identity, ethos, and Greek heritage
The bank commissioned Resonate Architects, which in turn called on Signbox to assist them in the project. Having successfully worked with Signbox on many previous occasions, Resonate Architects turned to them to help with the transformation of the new premises in King William Street in the City of London.
Signbox produces architectural signs for interior and exterior environments. The company has completed many successful projects in the past that have featured in Signlink, including another recent project in London for 12 Arthur Street.
Resonate and Signbox began collaboration on this project in January 2017, with elements of the project installed on schedule in July 2017.
Signbox managing director, Mark Bartlett, comments: “We are delighted to have delivered on all of the challenging elements of this project to the client’s satisfaction, keeping on brand, communicating the client’s heritage and identity, and maintaining an ultra-high standard of quality throughout.
“Alpha Bank now has a new City of London office to make the best possible impression on visitors and to provide an excellent working environment for its staff.”
We are delighted to have delivered on all of the challenging elements of this project to the client's satisfaction”
Glazing manifestations throughout the client meeting and general office areas totalled over 100sq m of optically clear, scratch-resistant polyester film, UV printed by Signbox on its Durst P10-160. The challenge was to provide a bronze toned graphic with a fading percentage of background white ink, giving privacy to the meeting rooms as the opacity fades out, both up and down, from 60 percent at the centre.
The team conducted detailed prototyping to establish the desired effect, with Signbox working closely with Resonate from a very early stage in the design process.
Signbox designed the graphics in an iconic Greek style, following a brief from the Resonate team, the graphics being visible from inside and outside the meeting rooms’ glass walls.
The same graphic style employed in the meeting rooms was also applied to backlit glass either side of the reception desk, requiring close collaboration with the joinery contractors and printing a white translucent backing film.
Signbox also created and delivered bespoke meeting room signs, printed on matt acrylic to match the colour of the door handles. Machine engineered in-house, these signs slide across to indicate when the room is occupied.
Commenting on the collaboration with the architects, Bartlett concludes: “We are pleased to have had the opportunity to successfully partner Resonate on yet another project. We look forward to working with them on many more occasions in the future.”
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