Three-year rebrand concludes
Avery Dennison has completed a rebranding project for the DPDgroup involving its fleet of vehicles across the whole of Europe
Tuesday, 21 Mar 2017 11:42 GMT
The DPDgroup Rebranding 2015-2017 project involved vehicles across the whole of Europe
The substantial project involved almost 30,000 vehicles and 4,500 trailers across three years from 2015 to 2017.
Shaun Hobson, business director, graphics solutions Europe for Avery Dennison, says: “This was a huge project by any standards, and our sales and technical specialists worked hard to give DPD the best advice and the right solution.
“We also committed to organising converters and applicators across Europe to ensure that deadlines and quality requirements were met—and we produced a manual to show applicators all of the key production steps required for a successful outcome.”
This was a huge project by any standards, and our sales and technical specialists worked hard to give DPD the best advice and the right solution”
A complete end-to-end solution was required including recommendations on the best product to use at the right price point as well as a wide range of additional support.
Avery Dennison gave advice on the most suitable conversion techniques and ensuring accurate reproduction of the DPDgroup logo. All materials supplied came with a five-year ICS Platinum Warranty from Avery Dennison.
