Looking for a product with high print reproduction quality, strong adhesive properties and durability, Soyang’s aluminium foil-based Alumi Graphics material was chosen to bring an actual-size Formula E race car to life as a floor graphic.

Lee Whitehouse from DRP explains: "We really needed to create a huge impact with the whole display concept and the floor graphic of the race car was a really key element in this. Soyang’s Alumi Graphics material was perfect for the job."

Sales manager at Soyang Europe David Hunter adds: “DRP are an incredibly innovative team and it’s always great to work with them on such creative projects. It’s also particularly rewarding to see ground-breaking products like Alumi Graphics being used in such an artistic way.”

Soyang explains that Alumi Graphics has been designed to cope with versatile applications, is 100 percent recyclable, and is made from pliable aluminium foil with a white finish that accepts a wide range of solvent, eco-solvent, latex or UV inks.

"Durable, easy to use, printable direct to the surface with no over lamination required; the material moulds naturally, without heat, and can be applied to virtually any rough or smooth textured surface," concludes Hunter.

If you have an interesting story or a view on this news, then please e-mail news@signlink.co.uk

Follow Karis on: