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Epson sets the trends at London Fashion Week

Digital print giant Epson has teamed up with renowned Fashion designer John Herrera on a special project for London Fashion Week.

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John Herrera’s collection will feature at London Fashion Week on February 20

Herrera, who is based in the Philippines, was able to utilise Epson’s textile dye-sublimation printers to produce a 30-piece collection for men and women, which draws on inspiration from Aguila, the protected Great Philippine Eagle.

Speaking about the project, Herrera said the partnership with Epson is “very exciting”, explaining that print can help bring much more value to fabrics and fashion.

“Before, all collections by designers were created painstakingly by hand,” Herrera says, adding: “Many of the outfits, such as 3D items that are worn by the models can only be attached by hand, so what was presented on the runway cannot be worn again and again. 

“With digital printing, the clothes in the collection can be worn in real life. The collection I will be presenting will be impossible to create without the Epson digital textile printer.”

The collection I will be presenting will be impossible to create without the Epson digital textile printer

Herrera was also quick to pay tribute to the green credentials of digital print: “With digital textile printing, we only use the exact volume of fabric. Instead of wasting five yards of fabric to do a lay out for a dress, we use only one and a half yards of digitally printed fabric. Digital textile printing significantly cuts fabric wastage.”

Phil McMullin, sales manager, Professional Graphics at Epson UK, adds: “Epson digital textile printing is inspiring more and more haute couture designers to explore the creative and production potential that this technology enables.”

Meanwhile, Epson has announced further details of its plans for Sign and Digital UK this year, revealing that it will be showcasing the power of its SureColor range of wide-format printers.

Epson digital textile printing is inspiring more and more haute couture designers to explore the creative and production potential that this technology enables

Visitors to the Epson stand will be able to see select models from the SureColor SC-S eco-solvent, SC-T aqueous and SC-F dye-sublimation ranges, with each of the machines producing applications such as display graphics, point-of-sale, wallpaper, textiles, soft signage, and vehicle wraps.

Epson’s McMullin comments: “We are experiencing considerable interest in our SureColor printers as companies are investing in equipment that ticks all the boxes in terms of quality, price, flexibility, performance, ease of use and ability to maximise profits. 

“Sign and Digital comes at just the right time as many print service providers look to upgrade, expand and add new products to their portfolios and, at the show, we will enjoy showing them the considerable potential of Epson technology.”

If you have an interesting story or a view on this news, then please e-mail news@signlink.co.uk

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