London Eye flags support for rugby
With each capsule supporting a different participating country’s flag, the Coca-Cola London Eye was chosen to promote this year’s Rugby World Cup.
Thursday, 26 Nov 2015 11:57 GMT
Pullinger Signs applied Contra Vision Performance to the London Eye for the Rugby World Cup 2015
Pullinger Signs chose Contra Vision for the material, managing a way to wrap the capsules effectively while maintaining through vision of the London skyline and ensuring the outside material was tamper proof.
This was both an exciting and exceptionally challenging project with tight timescales and a number of strict criteria which needed to be met”
Pullinger Signs decided to use Contra Vision Performance perforated window film in 30 percent transparency, which was applied by a team of twelve top-grade abseilers over a three week period.
“This was both an exciting and exceptionally challenging project with tight timescales and a number of strict criteria which needed to be met, maintaining good through vision and ensuring the branding made a statement,” explains Bob Pullinger of Pullinger Signs.
He continues: “It was an absolute pleasure working with the Contra Vision team who went the extra mile to ensure the best possible solution and the result added great visual impact to The Coca-Cola London Eye and provided a strong promotional message for rugby fans.”
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