Hokkei commissions sign arsenal
The brainchild of two BBC Masterchef finalists, Hokkei promises to revolutionise the experience of getting an Asian takeaway on the high street, and its creative agency has left no stone unturned when it comes to signage.
Tuesday, 05 May 2015 11:53 GMT
Bluegg project managed the design and commission of an extensive signage and branding project for Hokkei
Bluegg’s creative director, Tom Lloyd, says: “Dale and Larkin came to us to help them translate into a business something they’d been planning since they met. From brand strategy and tone of voice to illustration and web design, we’ve been involved throughout. We managed their social media accounts, consulted on interior and even advised on the till software Hokkei used.”
From brand strategy and tone of voice to illustration and web design, we’ve been involved throughout”
The launch Hokkei store uses built-up illuminated lettering, window and wall graphics, large-format prints onto rigid media for menus and interior design, sign-writing, and even point-of-sale graphics to help the new restaurant standout.
Bluegg spent six months working with chefs and entrepreneurs Larkin Cen and Dale Williams to develop the brand identity ahead of the opening of Hokkei's stand-alone takeaway in Cardiff.
