JCDecaux brings out the dark side
JCDecauxLive and wine brand Apothic Red joined forces recently to offer a darker kind of pop-up retail unit.
Friday, 17 Apr 2015 12:36 GMT
JCDecauxLive brought out the dark side of Valentine’s Day with a pop-up wine bar in Old Spitalfields Market
The campaign took the form of a pop-up bar in London’s Old Spitalfields Market, which invited the public to drink a glass of red wine while having their ‘dark side’ revealed via the world’s first Twitter analysis by celebrity psychologist Dr Sandra Scott.
Speaking before the event, David Lambert, Head of JCDecauxLive, said: “Old Spitalfields Market is an experiential location thriving with young and influential audiences in the heart of East London.
Apothic’s campaign will be reaching the right audience in the right mindset to relax, try Apothic Red and indulge in some quirky Twitter analyses”
“Apothic’s campaign will be reaching the right audience in the right mindset to relax, try Apothic Red and indulge in some quirky Twitter analyses.”
Meanwhile, Inessa Melnikova, associate marketing manager for Apothic Red, commented at the time: “Old Spitalfields Market is the perfect place to catch our target audience of young professionals. We are looking forward to helping them 'discover their dark side' at our Apothic Red pop-up bar.”
