Pizza perfect with ‘breakthrough’ films
3M’s breakthrough Envision Translucent Films Series 3730 has given pizza franchise Domino’s the ability to save power and running costs with the installations of its new signs.
Monday, 27 Oct 2014 12:07 GMT
Domino’s US franchises are using 3M’s ‘breakthrough’ Envision Translucent Films Series 3730 for its rebranding
The films, reportedly the first graphic films to optimise LED technology, allow sign and graphics producers to achieve a maximum bright effect whilst using fewer lights sources.
Domino’s used the films during a rebranding of the pizza company’s US franchise—including the replacement of its signs—and, due to the drop in power costs, the company has reportedly saved around $200 (£124) per sign.
The films are available in both standard and customised colours and in an inkjet-printable format and have the added bonus of offering environmental benefits as well as financial.
The cool thing is that not only are we reducing the initial investment
cost for our franchisees and for our stores but also we are reducing
ongoing operational costs to power the signs”
Manager unit controller of domestic stores and fixed assets at Domino’s, Tobin Northway says: “The cool thing is that not only are we reducing the initial investment cost for our franchisees and for our stores but also we are reducing ongoing operational costs to power the signs. From a sustainability standpoint, therefore, Envision is a very impactful product for us.”
He adds: “We ultimately identified the new 3M Envision Translucent Films as fulfilling this requirement. They allowed us to reduce the number of LED modules that we put into our signs whilst creating a brighter finished product.”
Domino’s now plans to upgrade all of its US franchises over the next four years with 3M’s Envision Translucent Films become a fixed element in the design and production of this work.
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