In partnership with Ryder Cup Europe’s creative agency Total Design, ICON created almost 10,000 individual items, each of which was collated, delivered and installed by a 42-man strong team.
While the 18th Green Grandstand boasted over 430sq m of branding in itself, ICON’s project also included 21 other grandstands, 14 big screens, over 300 wayfinding signs, 400 crowd barrier jackets, 2km of fence dressing, 147 flagpoles and eight interactive pods with built-in RFID technology
“The Ryder Cup was a huge challenge, from the initial production phase through to the on-site build,” ICON’s head of golf operations, David Gurney, comments.
Given the sheer scale of the event we have to be very flexible and ready to adapt to new demands each day, and we fully appreciate the trust that Ryder Cup Europe place in us by awarding us this responsibility”
“Given the sheer scale of the event we have to be very flexible and ready to adapt to new demands each day, and we fully appreciate the trust that Ryder Cup Europe place in us by awarding us this responsibility.”
Ryder Cup operations director Antonia Beggs adds: “ICON has been a trusted member of the operational team, not just for the Ryder Cup, but also for other major events on the European Tour at home and overseas for nearly forty years now.
“It is a tribute to their high standard of workmanship, reliability and flexibility that this relationship has lasted for so long and we continue to place our faith in them to deliver outstanding results for an event of the stature of the Ryder Cup.”
