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Exhibition Stand Systems

As almost all indoor events were cancelled in 2020, the exhibition stands market has been one of the hardest hit areas. Rob Fletcher looks at how businesses are planning their recovery

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The postponement of indoor exhibition events due to Covid-19 led to a drop in demand for exhibition stands

Green shoots of recovery

Wind back the clock 18 months or so and we had a whole host of industry events to look forward to. FESPA was gearing up for its usual spring slot, Drupa was back for the wide-format print market and The Print Show was set for its sixth edition.

However, the Covid-19 pandemic put a stop to all this, with all the work that goes into making these events also halting. As a result, those working in the exhibition stands market took a significant hit, with large parts of their revenue drying up almost overnight.

Recent promises and pledges from the government to ease and eventually drop Covid-19 measures, as well as the successful vaccine programme, will have given great hope to this market, and indeed the wider industry, which is so desperate for a trade show.

Here, we speak to those active in this market to see where their businesses stand after more than 12 months of no exhibitions, and find out what their thoughts are on the future of this formerly vibrant sector.

Optimistic mindset

Based in Peterborough, GH Display specialises in exhibition stands and custom displays, and was inevitably hit by the pandemic. Director Jenny Hodson says prior to Covid-19, exhibition stands made up around 80% of total work, and while this industry remains closed, she is looking towards its reopening as the year progresses, with recent announcement triggering a spike in demand.