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Point-of-Sale

The point-of-sale sector is having a resurgence after being hit by the pandemic. Carys Evans explores the role it plays and the environmental considerations to take if operating in this market

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Eye-catching signage 

Point-of-sale (POS) signage is a highly useful marketing tool for any business wanting to promote its products and highlight any sales or special deals on offer. Done right, POS is a great way to catch consumers’ eyes, although in the same breath, it needs to be bright and unique enough to stand out from the busy market as other businesses battle to achieve the same goal.

With the pandemic seeing the retail and hospitality sector close their doors almost overnight, the last year has been a period of resurgence and growth. In this feature, we speak to some companies offering POS solutions about the latest offerings in the market, and the important role POS has.

Family-owned Brett Martin is a UK-based plastics manufacturer that exports to over 70 countries. The company manufactures a range of flat, corrugated and multiwall sheets from polycarbonate, aPET, PETg, acrylic, PVC, and foam PVC.

One solution offered is Foamalux, a moisture resistant substrate which can be used for POS which needs to be stored and reused again without the risk of mould or other damage. Foamalux Eco and Foamalux Xtra also contain reclaimed production waste and Foamalux is 100% recyclable so can be collected from retailers by recycling contractors.

As well as driving sales, Duncan Smith, sales director of Brett Martin highlights the importance of POS in keeping customers safe and providing peace of mind as we continue to navigate the effects of Covid-19.

As businesses start on the road to financial recovery, POS needs to steer customers towards higher margin options and impulse purchases to add vital revenue


“As businesses start on the road to financial recovery, POS needs to steer customers towards higher margin options and impulse purchases to add vital revenue. The main tools and skills that are required will revolve around thinking strategically and creatively when it comes to addressing customer needs.