Arrival
SeuteDeern:
In Hamburg, everything starts in the harbour, which naturally has an abundance of different printed flags. On the event steamship ‘Seuten Deern’ (local dialect for ‘sweet girl’) stand back a little, and you’ll be able to see the newly opened ‘Elbphilharmonie’ concert hall in the background.
Bahnhof
You can get to Hamburg main station on one of the many high-speed trains (ICEs) from all over Europe, or with the S1 local train from Helmut Schmidt airport. Giant posters advertising Ritter Schokolade make for a sweet reception in many of Germany’s large railway stations.
Flughafen
Hamburg-Fuhlsbüttel airport was renamed on 10 October 2016 after Helmut Schmidt, the late former chancellor of Germany and honorary citizen of Hamburg. Ever since then, these magnificent prints on acrylic have adorned the suburban rail station.
Leaving
Wildes Fräulein
At Wildes Fräulein (Überseeboulevard 2) you can eat your Austrian-inspired alpine picnic on a digitally printed wooden bench.
Lindenberg
Hamburg is known for its musical performances, with several large productions running at any one time. Even mega rock star Udo Lindenberg has his own show, naturally on the Reeperbahn. Thanks to large format printing, the venue certainly won’t be overlooked.
Live and learn
Speicherstadt
Speicherstadt and Hafencity are big tourist attractions, hence the lavish signposts. Speicherstadt was built in the 1880s. Even today, it houses warehouses, but also many museums large and small, such as Miniatur Wunderland Hamburg (Kehrwieder 2, Block D), where you can view the largest model railway in the world.
MaritimesMuseum
The International Maritime Museum in Kaispeicher B, a historic warehouse building, is the best place to learn about 3000 years of maritime history. The well-known location is appropriately adorned with digitally printed banners.
Deichtorhallen
The ‘Deichtorhallen’ buildings (Deichtorstraße 1-2) house Hamburg’s museum for contemporary art and photography. They are open Tuesday to Sunday from 11 am to 6 pm, so going there after FESPA would make for quite a short visit. Having said that, the beautifully illuminated objects you can find here are quite impressive at night time as well. From Deichtorhallen it’s only a short hop to Hafencity and Speicherstadt.
On the move
Moin
‘Moin’ (good morning) can be said in Hamburg all day long, while the Hamburg greeting ‘hummel hummel’ (up yours) is best avoided outside of football stadiums and concert arenas, especially if you‘re a ‘quiddje’ (foreigner). The Fritz Cola brand, which advertises in large format at Kunstverein, is located in Hamburg, of course.
U-Bahn
Hamburg has an extensive network of suburban trains as well as bus lines. As in all major European cities, the stations have quite a few advertising spaces. The most striking placement is right next to the station name, here in Steinstraße underground station.
Abendblatt
Hamburg is a major publishing location, with the national weeklies Spiegel and Zeit based here, among others. The Hamburg local newspaper is Abendblatt, which promotes itself with a citylight poster in ‘Lange Mühren’ shopping street.
Lohsepark
In Hamburg they’re happy to show off what they have, not least to tourists. Thus the signpost to ‘Lohsepark’ in ‘Hafencity’ comes as a beautiful stele made of brushed aluminium. The four-hectare park is not only a green space for residents, but also a place of remembrance for victims of national socialism.
Großstadtrevier
The long-standing TV series ‘Großstadtrevier’, set in a fictional 14th Hamburg police department, is mainly concerned with crimes in the ‘kiez’ (popular quarter). Appropriately, this giant poster can be found in St. Pauli, famous for its red light district.
Maxwell
Within sight of the ‘Dom’ area, there is a huge poster advertising the solo debut album by Hamburg hip-hop artist Maxwell. ‘Hamburger Dom’, generally held to be the ‘biggest fair of the North’, takes place on ‘Heiliggeistfeld’ three times a year for about four weeks each. It’s unfortunately closed during FESPA, with the ‘Frühlingsdom’ (spring version) ending on 23 April 2017.
pfandregal
The ‘Big Belly’ waste bins, equipped with solar panels for power supply, compress waste, so they need to be emptied less often. They can be found in high-traffic pedestrian areas of Hamburg such as ‘Reeperbahn’. Stickers in pink, with designs inspired by comic strips, make them stand out. Returnable bottles and cans are placed in an outside box, where they can be easily removed by the city’s many collectors, without them having to dig deep into rubbish bins.
Shopping
Karstadt
The Karstadt department store is located at the entrance to the shopping area around Mönckebergstraße. The large-format prints behind the glass façade make it clear from afar: everything revolves around sports here.
Einkaufspassage
Hamburg boasts lots of beautiful shopping arcades. This one, at Jungfernstieg, has Levi’s as its anchor store. Large-format prints create just the right mood for shopping.
Europapassage
In ‘Europa Passage’ large sections of the top floor are being refurbished. Artistic designs on self-adhesive film ensure that the empty shops still look cool.
Nivea
Nivea operates its own beauty centre in Hamburg, for attractively priced cosmetic treatments with the brand’s products. Located directly at the Binnenalster lake, it was initially the first of its kind but now has been joined by a branch in Berlin. Or what about a pampering treatment at three additional Nivea spas, in Bergedorf, Eppendorf or Winterhude?
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