Monday, 07 Dec 2015 15:40 GMT

Does what it says on the tin

When optimism and belief meet reality it creates a fairy tale scenario. Whether it is veteran rugby legend Dan Carter breaking world records in his last ever appearance for the victorious All Blacks; Lewis Hamilton taking his third Formula 1 World Championship and becoming the first ever back-to-back British winner; or the run-away success of a brand new print exhibition, an event that many of the old guard in the UK industry said would never get off the ground—the result is the same. Sometimes, just someti

Tallying up the daily totals of unique visitors, The Print Show welcomed more than 5,300 visitors through its doors. That number does not include exhibitors or their staff, and it also excludes anyone who went out the doors each day and came back in again.

This is a very respectable and transparent figure for an event that is solely focused on its UK home ground. But it matters little if those visitors did not come to buy. Fortuitously for The Print show, they had.

“We have had more customers than we thought we would and it has been a really positive show. We were the first firm to sign our contract for 2015 and I think next year will be even bigger,” said Lewis Price, sales director of Ashgate Automation, on the  last day of the event. He added: “For years we’ve wanted a print show like this and it’s equally important that it stays.”

The Print Show wrapped up with confidence that it had done what it set out to do—help companies of all sizes diversify their offering and remain competitive in what remains a highly competitive market”

With a good number of companies such as Konica Minolta and Signmaster Systems already signed up for 2016, The Print Show’s success can really be boiled down to some very simple factors: It was at the right time of year in the sales cycle, all its staff worked very hard, the economy is on the up, it was in the right central region, and its message was very focused and straightforward—a UK show for the UK print industry.

More than that The Print Show wrapped up with confidence that it had done what it set out to do—help companies of all sizes diversify their offering and remain competitive in what remains a highly competitive market.
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