While progress is inevitable, I feel ensuring our craft and mechanical skills remain a tradition handed down from one generation to the next is vital to retain our fundamental humanness”
The Piccadilly Lights were switched off in January 2017 and remained dark for the longest period since the Second World War. Its former patchwork of screens are now united by this megalith that can be split into six full motion separate segments that can stream live content. It puts the UK right at the pinnacle of digital signage technology adoption, and is a vast leap from the once hand painted illuminated boards that once bestrode this iconic location.