London offers a prime location for advertising with its £1bn annual spending from consumers. Now, JCDecaux has strengthened its position in the capital with an extension of its roadside network and railway presence.

The digital out-of-home (DOOH) company has launched ‘Motion at the City’, which will see five new full motion digital landscape screens installed in the capital. The new screens will be seen in London Blackfriars, London Canon Street, London City Thameslink, and London Fenchurch Street.

Spencer Berwin, co-chief executive officer at JCDecaux, explains: “The City of London is the finance capital of the UK and the ideal location for brands to target key decision makers and consumers with an income significantly higher than the UK average.

“In addition, the City of London channel is a media first, allowing brands to reach consumers in a way that has not yet been possible.”

There are already an existing four screens at Liverpool Street Station, advertising to over 16 million viewers each week.

JCDecaux has also installed six double-sided screens on Transport for London bus shelters in the City of London area, which is a media first. The advertising screens are in Bishopsgate and Aldgate High Street, key locations to advertise to the consumers in the capital.

Berwin continues: “Overall, the channels are powerful new opportunities for brands to engage highly-affluent and connected City workers with dynamic digital content in the heart of London’s financial district. The launches are backed by our commitment to Brando, our brand-first agenda to ensure digital brand safety, measurement and accountability.”

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