An alien invasion
A fresh perspective on the sign industry
Friday, 23 Jun 2017 17:23 GMT
At the end of my first week as a news reporter at Signlink Magazine, I have learned a lot about the sign and print industry.
This story was particularly interesting because it surrounds a charity event idea that I have never come across before. It was also interesting to hear how Signs Express put together livery for the car that will take part in the Keyline Rally.
Sheffield
experiences alien invasion
An
unidentified object has been spotted in Sheffield this week, with startling
evidence of extra-terrestrial life. Well, sort of.
Flexseal
have turned to Signs Express in Sheffield for help with the livery for their
out of this world trip across Europe in the Keyline Rally.
The
Barnsley-based team are raising money for Prostate Cancer UK, which will
benefit men that suffer from the illness, as well as bringing awareness to
prevent it.
The theme
for this year’s Keyline Rally is sci-fi. Last year, the cars were decorated to
resemble superheroes.
Around 30
cars have taken part in the fundraiser in previous years, and the event hope to
emulate this, this year. The rally begins in Santander in Spain, on June 28th,
2017. The cars will then embark on a journey beyond the final frontier (through
the Pyrenees, on the way to France.)
I’m hoping that they are going to do very well. For awareness [for Prostate Cancer UK] I hope they do very well”
Carol
Morris, company director for Signs Express in Sheffield, commented that the
firm chose to sponsor the car after they were approached by Flexseal’s
marketing director. She says: “When I thought about it, I thought, I think
we’ll sponsor it, because its good, its local, and we try and do what we can.
It came out very well.”
The most
prominent aspect of the car are the alien bodies and heads, which aim to make
the vehicle look like it is occupied by extra-terrestrial beings.
Morris comments that it was Felxseal’s marketing director
who came up with the idea of the aliens, and that it was a simple process to
finish the car.
She says: “We found the alien image, and we printed it and
cut it. We sat down with James, one of our designers.”
Morris continues: “I’m hoping that they are going to do very
well. For awareness [for Prostate Cancer UK] I hope they do very well.”
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